Investments in smart experiments for increasing the profit

Testing Business Ideas

When was the last time you involved your customers while developing your new product?

The gap between what developers thought customers need and what they really want can be surprising and expensive. In our half-day online workshop, we show you how to test your business ideas in time. Learn how to consider the needs and concerns early on to optimize your outcome.

Target group:

Entrepreneurs, Innovation Managers, Product Developers, Service Designers, Founders of Start-ups, Researchers


In this workshop you will learn how systematic testing of business ideas drastically reduces your risk of failure and increases the probability of success for any new product or business model.

You will learn:

  • How to integrate the customer's opinion into your development process.
  • Why business model development must involve experiments.
  • That there are other ways of gaining insight beside of interviews.

The contents of our workshop are based on the methods of A. Osterwalder (Testing Business Ideas), J. Appelo (#Shiftup) as well as years of experience from our own innovation projects.

Our workshop format "Testing Business Ideas" is designed to help you discover new ways to optimize your business ideas and lead them to market success - even if you have no experience in working with clients in innovation processes.

We offer this half-day workshop as online format (2 x 1.5 hours).

Request information
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